About me
Musa
I’m a digital marketer based in Amsterdam, working at the intersection of SEO, performance marketing, e‑commerce and business. I’m a sports fanatic who watches beyond the game — I’m just as interested in the marketing behind it.
I'm a digital marketer based in Amsterdam, living at the intersection of SEO, performance marketing, e-commerce and business. I am a sports fanatic, but I watch the game with one eye on the scoreboard and the other on the sponsors (you know, follow the money )
My approach to marketing is analytical. I measure first, then optimise. I hold the same philosophy in business and life more broadly: opportunity is often there, it simply requires the discipline to uncover it.
what I can do for you
I work where organic search, performance marketing, e‑commerce and business meet. I help brands turn organic and paid visibility into online sales.
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
Tools I Work With
The tools I use to research, measure and optimise: SEMrush and Ahrefs for competitive research, Screaming Frog and PageSpeed Insights for technical audits, Nightwatch for rank tracking, Search Console and GA4 for measurement, Google Ads for paid search, and CMS platforms to put it all into practice.
SEMrush
Keyword, backlink and competitor research, and the backbone of my brand benchmarking research.
Ahrefs
Backlink analysis, keyword research and content gap analysis against competitors.
PageSpeed Insights
Technical audits: Core Web Vitals, load speed and mobile performance.
Search Console
Indexing, search queries and click-through data straight from Google.
Google Analytics 4
Traffic, engagement and conversion tracking.
Google Ads
Search campaign planning, keyword targeting and bidding.
Screaming Frog
Site crawls and technical audits: broken links, redirects, metadata and indexability.
Nightwatch
Rank tracking and SERP monitoring across keywords, locations and devices.
CMS platforms
Publishing and optimising content in content management systems: on-page SEO, site structure and technical settings.
How I Approach SEO
A measurable, step-by-step process, from the first audit to results you can report on.
01.
Audit & Benchmark
I start with the data: a technical, on-page and off-page audit, benchmarked against the competitors that matter.
01.
Audit & Benchmark
I start with the data: a technical, on-page and off-page audit, benchmarked against the competitors that matter.
02.
Research & Strategy
Keyword and audience research becomes a prioritised plan, focused on the gaps that can be closed fastest.
02.
Research & Strategy
Keyword and audience research becomes a prioritised plan, focused on the gaps that can be closed fastest.
03.
Optimise
Fix technical issues, improve on-page content and structure, and build authority where it counts.
03.
Optimise
Fix technical issues, improve on-page content and structure, and build authority where it counts.
03.
Optimise
Fix technical issues, improve on-page content and structure, and build authority where it counts.
04.
Measure & Test
Track rankings, traffic and conversions in Search Console and GA4, and test what actually moves the needle.
04.
Measure & Test
Track rankings, traffic and conversions in Search Console and GA4, and test what actually moves the needle.
04.
Measure & Test
Track rankings, traffic and conversions in Search Console and GA4, and test what actually moves the needle.
05.
Report & Iterate
Clear reporting on what worked, what did not and what to do next. Then repeat.
05.
Report & Iterate
Clear reporting on what worked, what did not and what to do next. Then repeat.
Hi
Hi
Let's work together
Hiring for a digital marketing, SEO or e‑commerce role, or want a second pair of eyes on your site’s search performance? Let’s talk.
About me
Musa
I’m a digital marketer based in Amsterdam, working at the intersection of SEO, performance marketing, e‑commerce and business. I’m a sports fanatic who watches beyond the game — I’m just as interested in the marketing behind it.
I'm a digital marketer based in Amsterdam, living at the intersection of SEO, performance marketing, e-commerce and business. I am a sports fanatic, but I watch the game with one eye on the scoreboard and the other on the sponsors (you know, follow the money )
My approach to marketing is analytical. I measure first, then optimise. I hold the same philosophy in business and life more broadly: opportunity is often there, it simply requires the discipline to uncover it.
what I can do for you
I work where organic search, performance marketing, e‑commerce and business meet. I help brands turn organic and paid visibility into online sales.
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
Tools I Work With
The tools I use to research, measure and optimise: SEMrush and Ahrefs for competitive research, Screaming Frog and PageSpeed Insights for technical audits, Nightwatch for rank tracking, Search Console and GA4 for measurement, Google Ads for paid search, and CMS platforms to put it all into practice.
SEMrush
Keyword, backlink and competitor research, and the backbone of my brand benchmarking research.
Ahrefs
Backlink analysis, keyword research and content gap analysis against competitors.
PageSpeed Insights
Technical audits: Core Web Vitals, load speed and mobile performance.
Search Console
Indexing, search queries and click-through data straight from Google.
Google Analytics 4
Traffic, engagement and conversion tracking.
Google Ads
Search campaign planning, keyword targeting and bidding.
Screaming Frog
Site crawls and technical audits: broken links, redirects, metadata and indexability.
Nightwatch
Rank tracking and SERP monitoring across keywords, locations and devices.
CMS platforms
Publishing and optimising content in content management systems: on-page SEO, site structure and technical settings.
How I Approach SEO
A measurable, step-by-step process, from the first audit to results you can report on.
01.
Audit & Benchmark
I start with the data: a technical, on-page and off-page audit, benchmarked against the competitors that matter.
01.
Audit & Benchmark
I start with the data: a technical, on-page and off-page audit, benchmarked against the competitors that matter.
02.
Research & Strategy
Keyword and audience research becomes a prioritised plan, focused on the gaps that can be closed fastest.
02.
Research & Strategy
Keyword and audience research becomes a prioritised plan, focused on the gaps that can be closed fastest.
03.
Optimise
Fix technical issues, improve on-page content and structure, and build authority where it counts.
03.
Optimise
Fix technical issues, improve on-page content and structure, and build authority where it counts.
03.
Optimise
Fix technical issues, improve on-page content and structure, and build authority where it counts.
04.
Measure & Test
Track rankings, traffic and conversions in Search Console and GA4, and test what actually moves the needle.
04.
Measure & Test
Track rankings, traffic and conversions in Search Console and GA4, and test what actually moves the needle.
04.
Measure & Test
Track rankings, traffic and conversions in Search Console and GA4, and test what actually moves the needle.
05.
Report & Iterate
Clear reporting on what worked, what did not and what to do next. Then repeat.
05.
Report & Iterate
Clear reporting on what worked, what did not and what to do next. Then repeat.
Hi
Hi
Let's work together
Hiring for a digital marketing, SEO or e‑commerce role, or want a second pair of eyes on your site’s search performance? Let’s talk.
About me
Musa
I’m a digital marketer based in Amsterdam, working at the intersection of SEO, performance marketing, e‑commerce and business. I’m a sports fanatic who watches beyond the game — I’m just as interested in the marketing behind it.
I'm a digital marketer based in Amsterdam, living at the intersection of SEO, performance marketing, e-commerce and business. I am a sports fanatic, but I watch the game with one eye on the scoreboard and the other on the sponsors (you know, follow the money )
My approach to marketing is analytical. I measure first, then optimise. I hold the same philosophy in business and life more broadly: opportunity is often there, it simply requires the discipline to uncover it.
what I can do for you
I work where organic search, performance marketing, e‑commerce and business meet. I help brands turn organic and paid visibility into online sales.
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
1. SEO & GEO
Technical audits and Core Web Vitals
Keyword and competitor research
On-page and content optimisation
Visibility in AI search and generative engines
2. Performance Marketing (SEA)
Google Ads search and Shopping campaigns
Audience and keyword targeting
Budget pacing and bidding
Reporting in GA4
3. E-commerce
Product and category page optimisation
Conversion rate optimisation
Product feeds and Google Shopping
E-commerce tracking and funnels
4. Brand & Business Strategy
Brand positioning and competitive strategy
Consumer and audience insight
Competitor benchmarking
Growth strategy for challenger brands, from sports to retail
Tools I Work With
The tools I use to research, measure and optimise: SEMrush and Ahrefs for competitive research, Screaming Frog and PageSpeed Insights for technical audits, Nightwatch for rank tracking, Search Console and GA4 for measurement, Google Ads for paid search, and CMS platforms to put it all into practice.
SEMrush
Keyword, backlink and competitor research, and the backbone of my brand benchmarking research.
Ahrefs
Backlink analysis, keyword research and content gap analysis against competitors.
PageSpeed Insights
Technical audits: Core Web Vitals, load speed and mobile performance.
Search Console
Indexing, search queries and click-through data straight from Google.
Google Analytics 4
Traffic, engagement and conversion tracking.
Google Ads
Search campaign planning, keyword targeting and bidding.
Screaming Frog
Site crawls and technical audits: broken links, redirects, metadata and indexability.
Nightwatch
Rank tracking and SERP monitoring across keywords, locations and devices.
CMS platforms
Publishing and optimising content in content management systems: on-page SEO, site structure and technical settings.
How I Approach SEO
A measurable, step-by-step process, from the first audit to results you can report on.
01.
Audit & Benchmark
I start with the data: a technical, on-page and off-page audit, benchmarked against the competitors that matter.
01.
Audit & Benchmark
I start with the data: a technical, on-page and off-page audit, benchmarked against the competitors that matter.
02.
Research & Strategy
Keyword and audience research becomes a prioritised plan, focused on the gaps that can be closed fastest.
02.
Research & Strategy
Keyword and audience research becomes a prioritised plan, focused on the gaps that can be closed fastest.
03.
Optimise
Fix technical issues, improve on-page content and structure, and build authority where it counts.
03.
Optimise
Fix technical issues, improve on-page content and structure, and build authority where it counts.
03.
Optimise
Fix technical issues, improve on-page content and structure, and build authority where it counts.
04.
Measure & Test
Track rankings, traffic and conversions in Search Console and GA4, and test what actually moves the needle.
04.
Measure & Test
Track rankings, traffic and conversions in Search Console and GA4, and test what actually moves the needle.
04.
Measure & Test
Track rankings, traffic and conversions in Search Console and GA4, and test what actually moves the needle.
05.
Report & Iterate
Clear reporting on what worked, what did not and what to do next. Then repeat.
05.
Report & Iterate
Clear reporting on what worked, what did not and what to do next. Then repeat.
Hi
Hi
Let's work together
Hiring for a digital marketing, SEO or e‑commerce role, or want a second pair of eyes on your site’s search performance? Let’s talk.