Projects / Case Studies
SEO and digital marketing case studies: audits, research and live experiments, from global sports brands to growing businesses.
SEO
Can Challenger Sports Brands Compete in Organic Search?
A comparison of Nike and adidas with ASICS and Reebok across on-page, technical and off-page SEO. Technical SEO is the gap challengers can close fastest.
SEO
What Moves a Giant's Rankings? Nike Rank Watch
A live experiment tracking nike.com on 10 Google keywords every week since May. Brand terms held; the losses came from generic terms and weeks when Google ranked the wrong Nike page.
SEO
SEO Audit: IT Consultancy Website
An SEO and website audit for an IT consultancy. The biggest problems weren't rankings, but a broken contact email, a map in the wrong country and placeholder text where visitors decide to get in touch.
Projects / Case Studies
SEO and digital marketing case studies: audits, research and live experiments, from global sports brands to growing businesses.
SEO
Can Challenger Sports Brands Compete in Organic Search?
A comparison of Nike and adidas with ASICS and Reebok across on-page, technical and off-page SEO. Technical SEO is the gap challengers can close fastest.
SEO
What Moves a Giant's Rankings? Nike Rank Watch
A live experiment tracking nike.com on 10 Google keywords every week since May. Brand terms held; the losses came from generic terms and weeks when Google ranked the wrong Nike page.
SEO
SEO Audit: IT Consultancy Website
An SEO and website audit for an IT consultancy. The biggest problems weren't rankings, but a broken contact email, a map in the wrong country and placeholder text where visitors decide to get in touch.
Projects / Case Studies
SEO and digital marketing case studies: audits, research and live experiments, from global sports brands to growing businesses.
SEO
Can Challenger Sports Brands Compete in Organic Search?
A comparison of Nike and adidas with ASICS and Reebok across on-page, technical and off-page SEO. Technical SEO is the gap challengers can close fastest.
SEO
What Moves a Giant's Rankings? Nike Rank Watch
A live experiment tracking nike.com on 10 Google keywords every week since May. Brand terms held; the losses came from generic terms and weeks when Google ranked the wrong Nike page.
SEO
SEO Audit: IT Consultancy Website
An SEO and website audit for an IT consultancy. The biggest problems weren't rankings, but a broken contact email, a map in the wrong country and placeholder text where visitors decide to get in touch.