SEO
SEO Audit: IT Consultancy Website
An SEO and website audit for an IT consultancy. The biggest problems weren't rankings, but a broken contact email, a map in the wrong country and placeholder text where visitors decide to get in touch.
Year :
2026
Industry :
IT & digital transformation consulting
Client :
Confidential
Project Duration :
Audit delivered August 2026
The brief
The consultancy had a live, well-designed site with clear service offerings and a defined brand voice. However, it wasn’t producing the search visibility to match. I audited the site for the issues most likely to hold back both: whether search engines could understand it, and whether a visitor who arrived could trust it and get in touch.
I organised the audit so the business could act straight away. Immediate fixes first, then on-page SEO, then structural changes that need more time or a developer.
Role: SEO auditor (solo). Scope: homepage, contact page and a site-wide structural review. Output: a written audit with a prioritised four-week action plan.
What I found
The critical issues sit on the contact page, the exact point where a visitor has decided to reach out. Fixing those comes before any SEO work, because more traffic into a broken contact page is wasted traffic.
Fix first: trust and conversion
Broken contact email: the listed address had a typo in the domain, so it couldn’t exist. Anyone emailing would fail without knowing it, and every one of those is a lost lead.
Map in the wrong country: the contact page’s embedded map showed a landmark in another country, not the office. It damages credibility on sight and sends the wrong location signal to users and search engines.
Placeholder text still live: unedited “Lorem ipsum” filler copy on the contact page. The page reads as unfinished at the moment a visitor is ready to get in touch.
Placeholder client logos: the “trusted by” section repeated generic stock logos instead of real clients. Social proof that isn’t real works against the brand instead of for it.
On-page SEO gaps
Homepage title tag: just the brand name, with no service or location. I recommended brand, main service and location, e.g. “Brand | IT Consulting in [City], [Country]”.
Meta description: none on the homepage. A 150 to 160 character description lets Google show a controlled snippet instead of guessing one.
Headings and thin copy: “What We Offer” repeated as a heading, and several service descriptions cut off mid-sentence. Fix the heading hierarchy and finish the truncated copy; thin content reads poorly to people and search engines alike.
Service page URLs: dated blog-style paths like /YYYY/MM/DD/service-name/. Move to clean, permanent paths like /services/digital-transformation-strategy/, with redirects from the old ones.
Local and image SEO
Local search: the business serves a specific city and region, but location terms appear only once in the copy. People looking for this service search with a place name, like “IT consulting firm in [city]”. I recommended a Google Business Profile, which is free and one of the highest-leverage moves for a local consultancy, plus location and service keywords worked naturally into each service page.
Images: filenames were generic camera and download names, like IMG_0014-1.jpg, with no alt text anywhere. Descriptive filenames and alt text are an easy fix for accessibility and for image search.
The action plan
I sequenced the ten actions so that the first week needs no developer or designer. Structural changes, which carry more risk, come last. Typically, this can be done in under two weeks, but due to other projects, I planned it over four weeks.
Status and what I’ll measure
Where it stands: the audit has been delivered. Implementation starts once admin access to the site is confirmed. No changes have gone live yet, so there are no results to report.
How I’ll measure it: before any change goes live, I’ll capture a baseline in Google Search Console. After that I’ll track indexing, impressions and clicks week by week, and add the results here.
What this taught me
An SEO audit that jumps straight to keywords would have missed the most expensive problems on this site. The contact page was losing enquiries that the site had already won. Checking whether a visitor can trust and reach a business is part of SEO work, because rankings only matter if the page they lead to converts. In this case, keyword research and placement can come later.
Limits
The audit covered the homepage, the contact page and site-wide structure, not every page on the site.
The client’s name, location and identifying details have been removed for confidentiality.
More Projects
SEO
SEO Audit: IT Consultancy Website
An SEO and website audit for an IT consultancy. The biggest problems weren't rankings, but a broken contact email, a map in the wrong country and placeholder text where visitors decide to get in touch.
Year :
2026
Industry :
IT & digital transformation consulting
Client :
Confidential
Project Duration :
Audit delivered August 2026
The brief
The consultancy had a live, well-designed site with clear service offerings and a defined brand voice. However, it wasn’t producing the search visibility to match. I audited the site for the issues most likely to hold back both: whether search engines could understand it, and whether a visitor who arrived could trust it and get in touch.
I organised the audit so the business could act straight away. Immediate fixes first, then on-page SEO, then structural changes that need more time or a developer.
Role: SEO auditor (solo). Scope: homepage, contact page and a site-wide structural review. Output: a written audit with a prioritised four-week action plan.
What I found
The critical issues sit on the contact page, the exact point where a visitor has decided to reach out. Fixing those comes before any SEO work, because more traffic into a broken contact page is wasted traffic.
Fix first: trust and conversion
Broken contact email: the listed address had a typo in the domain, so it couldn’t exist. Anyone emailing would fail without knowing it, and every one of those is a lost lead.
Map in the wrong country: the contact page’s embedded map showed a landmark in another country, not the office. It damages credibility on sight and sends the wrong location signal to users and search engines.
Placeholder text still live: unedited “Lorem ipsum” filler copy on the contact page. The page reads as unfinished at the moment a visitor is ready to get in touch.
Placeholder client logos: the “trusted by” section repeated generic stock logos instead of real clients. Social proof that isn’t real works against the brand instead of for it.
On-page SEO gaps
Homepage title tag: just the brand name, with no service or location. I recommended brand, main service and location, e.g. “Brand | IT Consulting in [City], [Country]”.
Meta description: none on the homepage. A 150 to 160 character description lets Google show a controlled snippet instead of guessing one.
Headings and thin copy: “What We Offer” repeated as a heading, and several service descriptions cut off mid-sentence. Fix the heading hierarchy and finish the truncated copy; thin content reads poorly to people and search engines alike.
Service page URLs: dated blog-style paths like /YYYY/MM/DD/service-name/. Move to clean, permanent paths like /services/digital-transformation-strategy/, with redirects from the old ones.
Local and image SEO
Local search: the business serves a specific city and region, but location terms appear only once in the copy. People looking for this service search with a place name, like “IT consulting firm in [city]”. I recommended a Google Business Profile, which is free and one of the highest-leverage moves for a local consultancy, plus location and service keywords worked naturally into each service page.
Images: filenames were generic camera and download names, like IMG_0014-1.jpg, with no alt text anywhere. Descriptive filenames and alt text are an easy fix for accessibility and for image search.
The action plan
I sequenced the ten actions so that the first week needs no developer or designer. Structural changes, which carry more risk, come last. Typically, this can be done in under two weeks, but due to other projects, I planned it over four weeks.
Status and what I’ll measure
Where it stands: the audit has been delivered. Implementation starts once admin access to the site is confirmed. No changes have gone live yet, so there are no results to report.
How I’ll measure it: before any change goes live, I’ll capture a baseline in Google Search Console. After that I’ll track indexing, impressions and clicks week by week, and add the results here.
What this taught me
An SEO audit that jumps straight to keywords would have missed the most expensive problems on this site. The contact page was losing enquiries that the site had already won. Checking whether a visitor can trust and reach a business is part of SEO work, because rankings only matter if the page they lead to converts. In this case, keyword research and placement can come later.
Limits
The audit covered the homepage, the contact page and site-wide structure, not every page on the site.
The client’s name, location and identifying details have been removed for confidentiality.
More Projects
SEO
SEO Audit: IT Consultancy Website
An SEO and website audit for an IT consultancy. The biggest problems weren't rankings, but a broken contact email, a map in the wrong country and placeholder text where visitors decide to get in touch.
Year :
2026
Industry :
IT & digital transformation consulting
Client :
Confidential
Project Duration :
Audit delivered August 2026
The brief
The consultancy had a live, well-designed site with clear service offerings and a defined brand voice. However, it wasn’t producing the search visibility to match. I audited the site for the issues most likely to hold back both: whether search engines could understand it, and whether a visitor who arrived could trust it and get in touch.
I organised the audit so the business could act straight away. Immediate fixes first, then on-page SEO, then structural changes that need more time or a developer.
Role: SEO auditor (solo). Scope: homepage, contact page and a site-wide structural review. Output: a written audit with a prioritised four-week action plan.
What I found
The critical issues sit on the contact page, the exact point where a visitor has decided to reach out. Fixing those comes before any SEO work, because more traffic into a broken contact page is wasted traffic.
Fix first: trust and conversion
Broken contact email: the listed address had a typo in the domain, so it couldn’t exist. Anyone emailing would fail without knowing it, and every one of those is a lost lead.
Map in the wrong country: the contact page’s embedded map showed a landmark in another country, not the office. It damages credibility on sight and sends the wrong location signal to users and search engines.
Placeholder text still live: unedited “Lorem ipsum” filler copy on the contact page. The page reads as unfinished at the moment a visitor is ready to get in touch.
Placeholder client logos: the “trusted by” section repeated generic stock logos instead of real clients. Social proof that isn’t real works against the brand instead of for it.
On-page SEO gaps
Homepage title tag: just the brand name, with no service or location. I recommended brand, main service and location, e.g. “Brand | IT Consulting in [City], [Country]”.
Meta description: none on the homepage. A 150 to 160 character description lets Google show a controlled snippet instead of guessing one.
Headings and thin copy: “What We Offer” repeated as a heading, and several service descriptions cut off mid-sentence. Fix the heading hierarchy and finish the truncated copy; thin content reads poorly to people and search engines alike.
Service page URLs: dated blog-style paths like /YYYY/MM/DD/service-name/. Move to clean, permanent paths like /services/digital-transformation-strategy/, with redirects from the old ones.
Local and image SEO
Local search: the business serves a specific city and region, but location terms appear only once in the copy. People looking for this service search with a place name, like “IT consulting firm in [city]”. I recommended a Google Business Profile, which is free and one of the highest-leverage moves for a local consultancy, plus location and service keywords worked naturally into each service page.
Images: filenames were generic camera and download names, like IMG_0014-1.jpg, with no alt text anywhere. Descriptive filenames and alt text are an easy fix for accessibility and for image search.
The action plan
I sequenced the ten actions so that the first week needs no developer or designer. Structural changes, which carry more risk, come last. Typically, this can be done in under two weeks, but due to other projects, I planned it over four weeks.
Status and what I’ll measure
Where it stands: the audit has been delivered. Implementation starts once admin access to the site is confirmed. No changes have gone live yet, so there are no results to report.
How I’ll measure it: before any change goes live, I’ll capture a baseline in Google Search Console. After that I’ll track indexing, impressions and clicks week by week, and add the results here.
What this taught me
An SEO audit that jumps straight to keywords would have missed the most expensive problems on this site. The contact page was losing enquiries that the site had already won. Checking whether a visitor can trust and reach a business is part of SEO work, because rankings only matter if the page they lead to converts. In this case, keyword research and placement can come later.
Limits
The audit covered the homepage, the contact page and site-wide structure, not every page on the site.
The client’s name, location and identifying details have been removed for confidentiality.